The Breathe for Life Team Cycle Relay Challenge. A Movement for Something that Matters
The Breathe for Life Team Cycle Relay Challenge was started in 2019 and dedicated to our dear friend, Ruth Strauss, and her fight against a little known type of lung cancer, ALK-positive lung cancer. Ruth was diagnosed with this disease in December 2017 and died just one year later at the age of 46. She had never smoked. It turns out 13000 people in the UK are diagnosed with some form of non-smoking lung cancer every year and that this absolute number is rising. Moreover 2/3 of people diagnosed are women and lung cancer in non-smokers is the 8th biggest cancer killer. Air pollution is a known risk factor for lung cancer and this problem is worsening in many cities and towns.
To try and change this, we created the Breathe4Life Team Cycle Challenge; a community cycle relay across the British Isles to raise awareness of rising numbers of women and men with non-smoking lung cancers and of air pollution as an under-recognised risk factor in as many counties of the British Isles as possible.
In September and October 2019, supported by our sponsors ALK-positive UK lung cancer, the Ruth Strauss Foundation and Pyrocore 72 cyclists, including lung cancer patients, their families, friends and supporters, doctors and nurses and concerned public, took part in our inaugural cycle relay event across the British Isles, from Lands End to John O' Groats, a journey of 1479 miles. We reached 200,000 people with our video updates https://www.facebook.com/breatheforlife.co.uk/ and at least the same number with local radio awareness-raising breakfast interviews. We carried portable air pollution monitors and reported on local air pollution across the British Isles.
In 2020 we aim to repeat this but to involve more people. There is strength in numbers. As a member of the Breathe4Life cycle team you will help us to raise awareness and funds to support the work of our chosen charities. All donations made will be allocated to these charities
Who Are We?
Breathe for Life Team Cycle Challenge has been set up as a small 100% volunteer-led enterprise, Breathe for Life Ltd (Company Number 12151521). This campaign we have named "Clearing the Air for Rare Lung Cancers"....raising awareness of the rising tide of rare lung cancers in non-smokers and of rising air pollution in cities and towns as a recognised risk factor.
Breathe for Life Ltd aims to raise awareness and funds to reduce the burden of incurable and preventable diseases on society. It focuses on environmental, social and cultural risks and remedies and and on care and wellbeing of patients and their families. Breathe for Life will work with charities to encourage public participation in challenge events and citizen science projects,uniting families, friends and communities. 100% of all donations are made to nominated charities, combining environment, health and social sectors as appropriate.